Do you have a weird name, or one that is commonly misspelled? Here is an important tip to make sure everyone who is looking for you – finds you.
There isn’t a week that goes by where someone does not forget the “e” in my last name. My last name is “Malarkey” not “Malarky”. I used to search my name that way to see if people were misspelling my name, and sure enough they were. I can only imagine if my name were more complicated.
So I registered that handle and now I capture all of that traffic. I tweeted one tweet from the misspelled account to re-direct the traffic. See the photo below.
